Al's Auto Inc. is a family-owned, PA-based automotive salvager. The goal of this assignment was to modernize the branding of Al’s Auto Inc. so it can adapt to modern standards and digital applications. This entailed designing a congruent branding system by evolving existing logo and imagery into a cleaner more contemporary look while preserving some elements of the former design, to help maintain consumer recognition as well as standardizing and color palette and typeface.
original logo and website banner image
new logo variations
typeface and color palette
website wireframes
Once the branding was approved and established, the next phase entailed working with the company’s full-stack developer to design wireframes that were up-to-date with modern website standards compared to the previous design. The layout had to be well organized and intuitive for customers to look through the business’s extensive and diverse catalog of automotive inventory.
