Art Direction: Allison Lannutti
This product line began from a simple– yet effective concept of developing a collection of compact, giftable candle tins with an affordable price point that would serve to be a thoughtful addition to any Mother’s Day gift.
Each candle tin was designed to be effortless and fun-loving with its curvy, retro typeface and candied pastel colors. Each color candle highlights a different phrase for mom. Some phrases read as more traditional such as “thanks mom” and “love you mom”. Other candle tin designs include unconventional moms such as “dog mom” and “plant mom”. I was responsible for spearheading the concept as well as playing a leading hand in the development of the label design.
This collection became one of our most successful product lines. Its popularity and demand grew even further after expanding the designs to feature more colors and phrases outside of the theme of mom.
